BOWIE, Md. — David Zielasko, former editorial director and publisher of Tire Business, has joined the Tire Industry Association (TIA) as vice president of marketing and communications.
In his new role, Mr. Zielasko will be responsible for coordinating TIA's communications activities and promoting the association's tire safety and political lobbying efforts, the association said in a press release.
Mr. Zielasko also will help with membership recruitment and promotion of TIA's activities, including its certified training programs, the Global Tire Expo at the Specialty Equipment Market Association (SEMA) show in Las Vegas, and the annual TIA Off-the-Road Tire Conference.
Mr. Zielasko spent nearly 35 years reporting on the tire industry at Crain Communications Inc., retiring recently as a company vice president. Besides his roles at Tire Business, he also served as publisher of Rubber & Plastics News and European Rubber Journal.
"We are delighted to have David join TIA and bring his many years of tire industry experience and knowledge of independent tire dealers to the association," TIA CEO Roy Littlefield III said.
Mr. Zielasko was presented with TIA's Ed Wagner Leadership Award — presented to individuals or companies that demonstrate leadership or innovation in products and services that foster and promote the tire, retreading and/or tire recycling industries — at the 2017 Tire Industry Awards ceremony in Las Vegas.