FORT MILL, S.C. — Continental Tire the Americas L.L.C. has named Ashok Vedanayagam as the head of marketing for passenger and truck tires for North and South America.
Vedanayagam, previously worked in marketing for Conti's Asia Pacific region, will be responsible for, among other duties, product management, marketing communications, public relations, e-business, market intelligence, pricing and strategic planning for the Americas.
Vedanayagam has more than two decades of experience in leadership within the automotive and tire industries, according to Continental. He joined the tire maker in 2014 and has held several executive roles within the company, most recently as key account manager for truck OEMs in the Americas.
Jochen Etzel, CEO of Continental Tire the Americas, said Vedanayagam has "broad international experience and strong understanding of the industry" that will help him "play a key role in enhancing the value we provide in the region. His ability to align our strategies with the evolving needs of our customers will further help us strengthen our leadership position in the Americas.
