EL PASO, Texas — B&J Rocket America Inc., a supplier of tire retreading tools and solutions, has named Dana Potter as vice president of technical sales for the U.S.
Potter will oversee sales strategy, customer relations, and technical support to the tire retreading sector.
With over 30 years of experience in the tire industry, Potter brings a deep understanding of technical sales, customer needs and market trends, the company said, noting his expertise will be "instrumental" in expanding B&J Rocket's presence in the U.S. market, driving innovation and strengthening relationships with key clients.
"His extensive experience and leadership in technical sales will be invaluable as we continue to grow and evolve in the industry," said Caitlin Smith, vice president of sales - Americas at B&J Rocket.
"We are confident that Dana will play a pivotal role in enhancing our customer partnerships and driving our success in the U.S. market."
Switzerland-based B&J Rocket, with a U.S. sales office in El Paso, provides precision-engineered buffing tools, blades and accessories to enhance the efficiency and performance of tire retreading operations worldwide.
