AGOURA HILLS, Calif. — BendPak Inc. has hired industry veteran Jeffrey Carson as business development manager for its Ranger wheel service division.
Carson will be responsible for overseeing the division's portfolio of tire changers, wheel balancers and additional equipment like alignment and brake lathes.
Carson most recently was northeast regional sales manager for Hofmann U.S.A. and also worked in sales for General Parts Co./NAPA, Hunter Engineering and Accu Industries.
"Jeffrey is an expert in the wheel-service industry and excels at collaborating with customers to build strategic sales campaigns," Dave Shedlock, BendPak director of national accounts, North America, said.
"He's also adept at providing customers with technical and training support, forging partnerships with multi-state distribution centers and working closely with suppliers to resolve customer issues," he said.
"One of my priorities at BendPak will be to implement a nationwide setup and training initiative that will allow BendPak to compete in the same space as other renowned brands offering white-glove, after-the-sale service," Carson said.
"Up until now, BendPak's Ranger wheel service products were shipped directly to customers via the dealer network, with customers responsible for setup, while training was provided through online videos or manuals. I intend to change that and elevate BendPak's Ranger division standing."
As BendPak has over 500 nationwide service centers, Carson said this initiative should not be too difficult once the initial groundwork is completed.
"With additional service providers that I plan to onboard through my decades of experience in this market, we will take this program to the next level," he said.
BendPak is a manufacturer of vehicle service equipment and specialty consumer products sold under the brands BendPak, Ranger, Autostacker, QuickJack, Cool Boss, GrandPrix, JackPak, MaxJax and Ergochair.
