STOW, Ohio — Ascenso Tires North America has added rubber industry veteran Sylvain Dube to its original equipment manufacturer (OEM) sales team.
Ascenso, a subsidiary of India's Mahansaria Tyres (Pvt.) Ltd., noted Dube's knowledge of the agriculture and construction industry as a key reason for his hiring.
He has spent more than 35 years working throughout the automotive sector and rubber industry, including custom rubber-mixing for the tire industry.
"His career has taken him through Canada, Belgium and the United States, where he has accumulated a wealth of knowledge and expertise," the company said.
At Ascenso, he will be focusing on OE1 and OE2 accounts in North America, the company said.
"Sylvain has a proven track record and is the right fit to support our strong growth," Olivier Hubrecht, president of global OEM for Ascenso, said.
Previously, Dube worked at Camso Group and then Michelin North America Inc. (when it acquired Camso in 2018).
Ascenso, which began in 2020 and sells more than 750 SKUs across more than 100 countries, caters to off-the-road segments, such as agriculture, industrial and construction, earth moving, material handling and agro-forestry.