BOISE, Idaho — ASA Automotive Systems Inc. has promoted Ashley Hopkins to general manager for Enterprise, a move ASA said was made with "an eye toward succession planning and scaling the company for sustained organic and acquisitive growth."
In that role, Hopkins will lead all ASA Enterprise product operations, which includes TireMaster Enterprise, TirePro, TireMax and GTX, "drawing on her experience in ASA's Enterprise product line, sales and marketing," according to ASA.
Hopkins previously was Enterprise products director at ASA.
ASA said Dave Vogel will continue as general manager for small businesses, overseeing the TireMaster product line and Pace software. He will direct the company's small-business clients' ongoing growth, according to the company.
Vogel said that Hopkins' promotion "showcases the robustness of our expanded ASA Automotive portfolio leadership and our dedication to strategic succession planning. Ashley is well-equipped to drive our strategy forward, continue growth through innovation and service, and consistently deliver value to our customers."
Ashley Hopkins said that she is "confident that with the right people and strategies in place, we will ensure ASA's continued success by delivering innovative and scalable technology solutions for enterprise dealers."
Boise-based ASA Automotive Systems provides software to independent tire dealers and automotive service providers, serving retail, wholesale, commercial and retreading enterprises.
