WAKEFIELD, Mass. — Alliance Tire Americas Inc. (ATA) has hired Laurence (Law) Bennett as vice president of aftermarket sales – East.
Mr. Bennett previously served as vice president of the GNB Industrial Power Division of Exide Technologies, leading a sales and service organization covering the U.S., Canada and Mexico.
Mr. Bennett spent nearly two decades with Group Michelin. His last position there was vice president – agricultural and construction tires, where he was responsible for growing sales in the U.S., Canada and Mexico. He also worked in international sales for Michelin at joint ventures in India and Thailand, where he developed business with large distributors and fleet customers.
"We couldn't be happier with the match of experience that Law has to offer and our current strategic planning at ATA," ATA president Dhaval Nanavati said.
"With his intimate experience in Ag, OTR and truck tire distribution, we're expecting accelerated growth in our ability to service dealers and to increase the strength of our Alliance, Galaxy and Primex brands with our customers throughout North America."
Wakefield-based ATA recently added a high-flexion (VF) radial, the Agriflex+, to its 381-series implement tire line for use on cultivators, disks, farm wagons, utility trailers and other implements.