SAN ANTONIO — The Aftermarket Auto Parts Alliance Inc. has promoted JC Washbish to chief executive officer, in addition to his position as president.
In his new role, Washbish will continue to collaborate with all of the Alliance's shareholders and channel partners to drive business development and strengthen industry relations.
All Alliance executive leadership teams — including those in information technology, sales and marketing, category management, and finance — will continue to report to Washbish.
Washbish joined the Alliance in 2016 as sales, marketing and brand manager, with responsibilities that included advertising, promotions, and sales support. In 2017, he was promoted to director of marketing, and in 2019 to vice president of sales and marketing.
In 2024, he was promoted to president, a role in which he helped shape the company's strategic direction and growth.
The Alliance includes Auto Value and Bumper to Bumper as part of its network of independent warehouse distributors.