The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that face-to-face interactions in the shop aren’t just as important as those online.
Is Bridgestone still the world’s top tire maker in terms of overall sales? Or did Michelin’s acquisitions over the past few years vault the French tire maker into the top spot? And how much did tariffs and other duties affect tire sales globally? Join Don Detore, editor of Tire Business, and Bruce Davis, special projects reporter for Tire Business, for a livestream event Thursday, September 12, as they analyze results of Tire Business’ comprehensive annual Global Tire Report. Register today to join the discussion with a live Q&A.
• How the modern customer journey has changed
• What businesses can do to leverage convenience and win more customers
• Which tools can help your business adapt to meet your customers' demands
What do disrupters such as the proliferation of light trucks, SUVs, hybrids and electric vehicles mean to you and your tire and service dealership? What can you do to make your dealership’s operation more efficient and profitable, while serving your customers? Join Dan Marinucci, long-time Tire Business auto service columnist, and Kathy McCarron, Tire Business reporter, as they discuss the changing state of the automotive service business and the challenges and opportunities it presents.
Dave Zielasko and Don Detore will discuss industry disruptors and how they affect the industry. During this live broadcast, they will discuss how the internet alters the way shops do business, the importance of analytics, and the coming trends to keep dealers in-the-know. We’re bringing our editorial talent out of the pages of Tire Business and onto the screen with this inaugural live broadcast including a viewer Q&A where the registered viewer has the unique opportunity to ask these industry authorities questions … live!
· Which messaging channels your business should focus on
· Ways to get more website traffic without increasing spend
· Best practices for training staff to use messaging correctly
· Proven ways to convert website visitors at a higher rate
Online shopping has changed the way that consumers behave. Millennials have grown up with sites like Amazon, Ebay, and Esty and expect the same type of service offline as they do online. And the biggest thing they expect is convenience. Businesses that aren’t making it as easy as possible to engage with them are going to be passed over for those that do.
In this webinar, we will discuss how your business can compete in today’s convenience economy and meet the expectations of millennial customers.
How to establish a convenient customer experience
Best practices for your web presence
Tips to make payments easier for customers
Which communication channels your business needs to be using
There is no denying that we live in a digital age. Increasingly, both job seeking candidates and companies are turning to online services to find what will best suit their needs.
Are you finding the right talent? Finding the best talent and, even more importantly, keeping that talent is a hot topic in today’s industry. Join Mike Cioffi on the quest for untapping your company’s potential in Attracting, Developing and Retaining Top Talent.
· How to Attract Top Talent
· How to Train & Transition Employees Into a New Role
Light trucks and SUVs are quickly replacing the family sedan and with this shift comes an opportunity to to lift your profits with the off road enthusiast. Join George Lugo from Atturo Tires as he addresses:
1. The opportunity that exists in the light truck and SUV market
Retreads are one of the greatest innovations in the tire industry. They provide commercial fleets with a reliable, cost-effective and sustainable option to proactively manage their tire assets. Kyle Chen, Brand Manager, Bandag, Bridgestone Americas Tire Operations, will discuss how retreads have been shown to extend the life of original truck tire casings and provide fleet operators with a lower cost-per-mile solution over time.
Today, more than 80% of consumers search for tires online, but only 10% actually take the plunge and make a purchase. However, buyer behavior is shifting, especially among Millennials. According to eBay Motors’ recent Automotive DIY Study, 46% of Millennials prefer to purchase their auto parts and accessories online. Whether they’re looking for convenience, price or selection, the tire industry is ripe for new selling opportunities online.
At eBay, we believe online tire sales are at an inflection point. Similar to the growth phenomenon we’ve seen in other categories, including books, mobile phones and tickets, tire sales have grown on our platform 5x in the last 7 years, with a wheel or tire being sold every seven seconds. In this webinar, eBay Motors’ Director of Parts and Accessories Marie Niewiroski will provide insight into consumer expectations for buying tires online, as well as share specific tips tire sellers can use to exponentially grow their tire sales online. Additionally, she’ll discuss new trends on the horizon for the industry based on the current landscape of other categories.
Most people will recognize that word of mouth is your best form of marketing. Whether they’re recommending your store to their close circle or sharing their feelings on an online review site, what they say can go a long way toward convincing potential customers to do business with you. So what can you to harness the voice of your customers and make sure it is reaching the right people at the right time?
Key takeaways include:
• How online reviews impact local search ranking
• Which online review sites are best for your business