How to Win Customers and Influence Word-of-Mouth
Wednesday, September 02, 2020
We love to talk about the things we love. Whether it’s our favorite sports team or the new burger place we tried last night, we can’t seem to help ourselves when things delight us. And it’s totally natural. Almost effortless. It doesn’t feel at all like an advertisement to us or the person we’re sharing it with.
Anyone with a local business knows instinctively that they live and die by word-of-mouth. A recent study found that a staggering 90 percent of purchases are influenced by word-of-mouth.
But how can you get people to talk spontaneously about your business like this? The answer is surprisingly simple, yet profound - be remarkable.