A customer approaches the counter at your tire and automotive service shop. Perhaps she is smiling. Or maybe he is scowling. Or the customer might be more concerned about reading his or her phone than telling you what the issue is with the vehicle.

How should you and your staff handle today’s customers? What are some of the basic techniques and practices that often get overlooked? How have things changed over the last five years? Over the last year? Join Tire Business Editor Don Detore, Senior Reporter Kathy McCarron and a group of experts as they offer advice and tips on improving your team’s counter culture.