Opinion
Nearly a decade ago, the leadership at Continental Tire The Americas L.L.C. came to a difficult conclusion: The company didn't have the product to compete for government and other national account fleet business.
One way to stand out is to give tires names customers are likely to remember.
A boss may establish interim deadlines for technicians based on the time elapsed or on the actual procedures performed. Some experimentation would determine which approach is better suited to a particular service department.
Winter tires have an identity problem with most U.S. consumers. Or maybe it's an image problem.
CUYAHOGA FALLS, Ohio — As I sit in my new office, watching the swift spring flow of the frigid Cuyahoga River, I am reminded of one axiom I've always tried to live by: Change is good.
A trial program under way is outfitting older cars and trucks with a system allowing vehicle-to-vehicle (V2V) and vehicle-to-everything (V2X; V2I infrastructure) communications.
The onset of tariffs levied on truck and bus tires manufactured in China — a country that provides more than double the amount of TBR tires to the U.S. than any other country in the world — begs a question that commercial dealers no doubt ask themselves daily: Is there enough product to satisfy the market?
My columns in recent issues of Tire Business describe the potential perils of disconnecting a battery from a vehicle without providing auxiliary power to it beforehand. Some readers have responded to these topics with interesting questions.
The inability to think like a human is why AI is nowhere near close to replacing human recruiters. While the best search algorithms already are being utilized to scour resumes, there isn't much that can be done without a human pilot.
Technology is advancing at a record pace, and taking over the trucking industry as well as the tire industry. It is taking over the trucking industry as well as the tire industry. People are talking about electric and autonomous vehicles and artificial intelligence), some with hope, some with fear.
The best thing tire dealers and those in the industry can do is keep abreast of new trends and technologies and keep an open mind about how they might benefit your operation.
As a dealer, you have been able to take your marketing spend to target specific vehicle owner demographics in your market via social media campaigns, based upon vehicle registration data.
Tire dealers are hard-working, dedicated, driven individuals who not only love their business and the community they serve, but who also are proud of the team that works so hard to achieve success in a crowded marketplace.
Technicians should tailor electrical terminal cleaning methods to the specific condition and application at hand. Experience has shown, after all, that there's no single, standard method suitable to every condition and application.