In one respect, Goodyear's commitment to relight its iconic sign that sits above the previous world headquarters in east Akron was an endeavor that respected Fortune 500 companies do periodically as a steward of their community, their region and their state. And, of course, in the process, undertakings such as this only boost the company's image for consumers, near and far.
Goodyear accomplished that on Aug. 10 when it relit the Goodyear sign, culminating its collaboration on the project with Well Community Development Corp. (CDC), a nonprofit focused on Akron's Middlebury neighborhood, where the former Goodyear headquarters building is located. The refurbished sign now shines above Goodyear Hall.
Goodyear moved its headquarters a couple of miles down the road in 2013, and the sign hadn't been operational since.
The relighting of the sign, in another respect, seemed to represent so much more, like a reset, if not a new beginning of another chapter in the storied history of the tire maker, the lone U.S-based tire manufacturer ranked within the Top 25 in global sales, according to the latest Tire Business Global Tire Report.