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Editorial

May 2022 editorial cartoon-main_i.jpg
Editorial
Our View: Do you know your brands?

Tire dealers in the last two years have had to balance finding what the customer wants and just finding a tire that fits their vehicle in their price range.

Editorial cartoon march 22-main_i.jpg
Editorial
Our View: Fickle customers at least consistent

Demand for tires is strong, so the tire industry is strong. The real ebb and flow of the tire industry happens within specific segments as consumer choice and technology evolve. Fickle is the customer.

TB_20220314-main_i.jpg
Editorial
Our View: No one wins in this situation

The word "war" may not elicit the same response from one generation to the next. For the young population, this is the first time they have really seen a war unfold in real time.

electric Porsche Taycan
Editorial
Porsche record highlights inevitability of electric vehicles

How fast are EVs evolving? Wayne Gerdes just drove a Porsche from Los Angeles to New York City with a total charge time of less than two and a half hours.

March 22 editorial-main_i.jpg
Editorial
Our View: Conflict of opinion

In a nutshell, most aftermarket sectors not only have rebounded to pre-pandemic levels, but some have eclipsed it. But with all this good news comes one cautionary three-letter word: W-A-R.

RTR editorial_i.jpg
Editorial
Apathy greatest threat in Right to Repair

It's time for tire dealers and auto repair shops to make their voices heard.

TB-20220117-p06-tb011722_i.jpg
Editorial
Our View: Tire-changing robots may evolve shop roles

It sure seems like proof we are living in the "future." Automation, unlike 1980s movies made it seem, isn't replacing people more than they are making their jobs better.

puzzle MA-main_i.jpg
Editorial
Our View: Mergers & Acquisitions defined year in tires

In a quiet year marked by supply issues, the big deals happening in the retail-tire industry have defined 2021.

Editorial
Our View: Infrastructure bill step in right direction

Aside from actual tire sales to support the work, the tire and auto parts industries may benefit most from supply-chain improvements.

1025-littlefield-cartoon_i.jpg
Editorial
Our View: Littlefield perfect fit for tire industry

Roy Littlefield and the late Martin J. Barry will be welcomed to the Tire Industry Hall of Fame.

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  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Aligning with ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
      • BALANCING
      • DEMOUNTING
      • SAFETY
      • TIRE REPAIR
      • TPMS
      • TRAINING
      • VEHICLE LIFTING
      • WHEEL TORQUE
    • AWARDS
      • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION