The symbol — a snowflake inside of a mountain — is aimed to be an easy consumer identifier for tires built for snow. But not all winter tires are the same.
The tire sales mega boost ended, and the market is settling into its new normal — one of growth, though muted by comparison.
Annoying or not, orange barrels are a good sign for the tire industry.
Point S celebrated its 40th anniversary recently, but in 2016, a conflict nearly tore the group apart.
There is good news on the horizon, but also signs of a slow down.
Here's to going the extra mile to make the tire industry a better place.
If you ever wonder what the most important issue is for most Americans, one needs only to remember the immortal words of onetime political strategist, James Carville: "It's the economy, stupid."
The specialty market is heading in the right direction, but that doesn't mean the path won't be muddy along the way.
Helping a customer find the right "look" for their tires — along with performance — could go a long way in establishing a longtime business relationship.
While some marketing and franchise groups celebrate anniversaries this year, all of them are looking ahead. Groups are looking to expand both their offerings to current tire dealers along with adding new dealers.