Editorial
The hosts of the reality television series "MythBusters" were challenged to debunk commonly held beliefs. The automotive aftermarket is dealing with a similar challenge — debunking the myth that tire and vehicle repair jobs are dead-end careers for high school drop-outs.
Despite a myriad of concerns in the tire industry, we believe the tire industry is in a good place.
The OTR tire market seems to have plateaued. Here's what we think you can do to make the most of the year ahead.
While the tire industry collectively walks tall into the new decade, it does so with a piece of toilet paper stuck to its shoe.
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Change is that inevitable breeze that seems to stir up everything in its path.
Innovation is what makes the tire industry dynamic. It happens at such a great pace, some don't even bat an eye at news of radical discoveries.
In this age of "fake news" and acrimonious discourse, it's heartening to read a "feel-good" story about someone who represents the best in the tire and automotive service industry.
It's beginning to sound like a worn-out record: the big just keep getting bigger.
Today's tire industry, like many other industries that have a far better consumer reputation, is highly efficient, environmentally conscious, sustainability driven and technologically cutting-edge.
Today's off-the-road (OTR) tire market is growing steadily — though maybe not in the farming sector this year — and tire manufacturers continue to up the ante in terms of tire performance.