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April 28, 2020 07:31 PM

TIA, GfK to examine COVID-19 impact on tire industry in May 6 webinar

Tire Business Staff
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     BOWIE, Md. — The Tire Industry Association (TIA) and market research firm GfK Group are planning a webinar on May 6 to discuss how the COVID-19 pandemic is impacting tire dealers and the tire industry.

    New York-based GfK U.S. will share data from its point-of-sale (POS) retail panel, which TIA said provides a "near real-time window" into the effects of the crisis at the cash registers of tire dealers across the country.

    The webinar — "What the Data Shows: How COVID-19 is Impacting the U.S. Retail Tire Industry" — will take place at 2 p.m. EDT on May 6 To register, go to insights.gfk.com.
    Topics to be discussed include the impact on tire sell-out, the effect on tire pricing, how different tire segments are faring, and trends for Tier 1 brands, TIA said.

    Neil Portnoy, GfK managing director, POS tracking (tires U.S.), and Dave Stevens, GfK vice president, POS tracking, (tires U.S.), are scheduled to participate. Dave Zielasko, TIA vice president of marketing and communication, will moderate the session.

    TIA CEO Roy Littlefield noted that, "GfK, with its timely in-depth market data and insight, will provide a unique statistical look at the impact the coronavirus is having on our members and the industry as a whole."

    Nuremburg, Germany-based GfK is considered one of the world's leading research companies, with approximately 13,000 experts "working to discover new insights into the way people live, think and shop" in more than 100 markets. The firm operates POS tire retail panels in 29 countries globally.

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