If you serve business-to-consumer (B2C) customers in any retail establishment, the everyday consumer controls a large part of your destiny.
As an automotive and tire shop manager, you see most of your customers only when they have a problem, which means they already may associate negative feelings with your business.
There are several stigmas at play related to auto services, such as high ticket prices, wasting time in a shop waiting room, sketchy service advisers and inadequate procedures.
Whom you hire makes a difference when it comes to changing your customers' feelings about having maintenance done at your shop. Having the right people in place to provide an experience that aligns with the expectations of today's customers largely will affect your shop's ability to flourish.
As a specialist in industrial recruiting, I can say that the first step toward making good hires is understanding the trends, demands and technology in our field.
With this information, it's easier to decide what kinds of skills to look out for in automotive shop hiring.