As I reflect on 2023 as it pertains to the tire industry — with half of December still to come — it's been a remarkable year.
It's the same term I used to describe 2022 in this very space, but the meaning is very different.
Whereas 2022 was remarkable for all of its positive news — not the least of which was the return to full-time travel and profits galore for most of those in the industry — 2023 was remarkable for the number of rollercoaster events.
Subscribe to Tire Business for more award-winning news and insight.
One would be hard-pressed to find any industry observer who couldn't predict what happened at the start of 2023: The glut of product.
Coming out of the pandemic, it was inevitable that tire makers would catch up to pandemic-induced ordering binges. When product finally began to arrive at wholesalers and distributors in late 2022, there simply was too much of it and not enough consumer demand to keep it flowing off the racks early last year.
That was the recurring theme of the first half of the year.
That problem seemed to sort itself out — at least to a certain degree — in the second half of the year, as demand began to catch up to supply. Still, among passenger tires, light truck tires and medium truck/bus tires, only passenger tires experienced growth (up 0.2%) in 2023, according to the U.S. Tire Manufacturers Association.
The second half of the year was remarkable for all of the industry news, from Elliot Investment's saber-rattling letter to Goodyear, to Mavis Tire Express' purchase of nearly 600 TBC Corp. retail locations, to the wholesale acquisitions that keep consolidating that sector.