The saying goes, clothes don't make the man. But classy, distinctive employee attire helps boost your business' image in the eyes of consumers.
In previous columns, I have stressed that looking the part of proud professionals is essential to earning diagnostic fees and labor rates commensurate with your knowledge and experience.
The overwhelming majority of people purchasing automotive maintenance and repairs are women. Traditionally, women notice details such as employees' clothing and overall grooming more than men do.
During my travels reporting on the automotive repair industry, I have seen that sharp uniforms are a common characteristic of successful service shops and tire dealerships.
For one thing, their attire may not appear in a fashion magazine, but it still is neat and crisp. None of their apparel is torn or threadbare. What's more, the clothing clearly identifies each worker as an employee of that particular auto service facility.
For another thing, savvy bosses use distinctive clothing that distinguishes themselves and/or other managers from rank-and-file employees. They have stressed that consumers expect and want to recognize the person or persons in charge.
Unfortunately, I still encounter auto service facilities employees where and/or managers are not wearing distinctive, professional uniforms of any kind. Although the crew may be very talented, their mismatched clothing doesn't reflect their knowledge and ability.
In fact, their tired, sometimes threadbare garb doesn't project personal — let alone professional — pride.