Employees get an annual $100 voucher for a "shoe mobile" that comes to stores twice a year to sell employees work shoes.
Best-One of Indy holds an annual celebration for team members with awards, prizes, games and gifts. Employees and their families also are invited to a night out at the ballpark for the Indianapolis Indians, a Triple-A team the company sponsors.
Through its payroll app, Best-One of Indy also gives frequent shout-outs to employees and hosts giveaways for items like tickets to the state fair or other local events. Stores will have surprise treats — like a visit from an ice cream truck — and cookouts or lunches to celebrate employee milestone anniversaries. Stores also are pet-friendly.
The company emphasizes employee engagement and works to get to know its employees personally and professionally.
They let employees know how their work contributes to the business' success. They also help employees "understand how they're part of a bigger thing," Elliott said.
"We're not just selling tires and service, but we're providing peace of mind for drivers and truckers alike. We help our little piece of America move safely and cost effectively across Indiana and the country."
Several years ago, Best-One of Indy invested in a skilled HR manager who overhauled the company's onboarding process.
As a result of all of its work, the company's turnover rate dropped 15% and is on track to drop another 25% this year, Elliott said.
The company also gives back to its local community through its philanthropic giving program. The company currently supports six charities near and dear to employees' hearts. They also offer sponsorships and donations to local organizations to help them raise needed funds, and hold an annual Toys for Tots toy drive.
Each November, Best-One of Indy stores hold a Peanut Butter and Jelly "foodraiser" to collect supplies for area food banks. Though peanut butter costs shot up this year, stores still collected more than 5,700 jars of peanut butter and jelly.
"The fact that people were digging in their pockets a bit more to help feed people was really cool," Elliott said.
The company also holds an annual golf outing to celebrate and thank commercial customers. The event raises funds for charities — more than $15,000 over the last eight years.
At the end of the day, it all comes back to people.
Business owners strive to provide top-notch customer service. They focus on the paying customer, Elliott said.
"Our first customer is our people," Elliott said.
When businesses take care of their people, those people will in turn take better care of the paying customer, he said.
"It's making sure we're taking care of our people financially, emotionally, physically and spiritually. So they truly, not only feel, but know, that you're investing in them as a person," he said.