Subaru picks all-season Yokohama Avid for '24 Impreza

HIRATSUKA, Japan — Subaru Corp. has selected an all-season version of Yokohama Rubber Co. Ltd.'s Avid line as an OE fitment on 2024-model-year Impreza car models sold in North America.

The sixth-generation five-door hatchback Impreza is expected to be in dealer showrooms this summer. Subaru said the redesigned Impreza features a sportier design, a 10% stiffer chassis and improved performance, thanks in part to a 2-liter 4-cylinder direct-injection Boxer engine rated at 152 hp and 145 lb.-ft. of torque.

The OE fitment on the new Impreza is the Avid S34 in size P225/40R18 88V. The Avid S34 tire being supplied as OE has a larger contact area, providing stable driving performance not only on dry roads but also on snow, YRC said. The tire carries the M+S (mud & snow) marking.

The tread pattern design features a large number of grooves designed to grip the surface of snowy roads and improve the vehicle's safety and performance in snowy conditions, YRC said. The tire's structure also has been enhanced to reduce vehicle wobble during lane changes.

This new fitment complements existing fitment contracts that Yokohama Tire has with Subaru, including versions of the car maker's Outback, Legacy, Impreza, WRX STI and Crosstrek models, Yokohama said.

Subaru assembles the Impreza at its plant in Gunma, Japan, and shipped to North America. Subaru sold 30,846 Impreza models in 2022 in the U.S., according to Automotive News data.