CONWAY, Ark. — Snap-on Inc. has introduced a new look and updated logo for its Hofmann brand of tire- and wheel-service products.
"The updated Hofmann branding features a sophisticated appearance that is a direct reflection of our award-winning, advanced-technology products," Mariana Montovaneli, director of marketing for Hofmann said.
"As we continue to upgrade and enhance our balancers, aligners, tire changers and lifts, we believe it is important to evolve the Hofmann branding to a clean, modern look that conveys the characteristics of our industry-leading equipment."
The new Hofmann logo and branding elements will be integrated into product designs, marketing materials and a revamped website. The visual identity positions the brand as forward-thinking and success-oriented, reflecting its products' capabilities, the company said.