QUINCY, Ill. — Titan International Inc. has refreshed the curriculum of its Titan University sales training program and is putting it online.
Now known as the Titan University Mini-Summit & Boot Camp, the revamped program will allow virtual attendees to build their own customized learning experience.
The Mini-Summit format will feature new courses and revamped courses in an online format, as well as two keynote sessions focused on market perspective and industry safety standards.
The Boot Camp will highlight standard sessions that are refreshed with new data, product information and market data.
These programs are designed for everyone from entry level to advanced students in any dealership role including sales, purchasing, marketing, customer service and support, Titan said.
"Reinventing Titan University into a virtual format was one of our top priorities at Titan," said Paul Hawkins, senior vice president of aftermarket sales at Titan and dean of students for the Titan University training platform.
"Whether they're focused on agriculture, construction, forestry or all of the above — we want to provide our dealers with safe and accessible training options to help them achieve their unique business goals," he said.
"Safety courses continue to also be a training priority at Titan," added Kim Boccardi, vice president of marketing and director of content for the Titan University training platform.
"We have new keynote sessions from A&M Safety and Environment, as well as Matt White with TIA (Tire Industry Association) to assist our dealers with safety education of their staff. Returning home safely every night to their family is priority number one."
The program will include:
• Priority product feature and benefit information;
• Effective selling strategies;
• Competitive product positioning;
• Targeted sessions by segment and application;
• Industry keynote speakers;
• Training and education tracks — entry-level to advanced; and
• Other topics beneficial to daily operations.
Titan University Virtual Edition: Mini-Summit & Boot Camp is open exclusively to Titan dealers and Titan Strong Seller Associate dealers. Those interested should contact their Titan Territory Sales Manager or the Titan Corporate Marketing department to register.