AKRON — Goodyear and French luxury watch maker B.R.M. Chronographes are partnering to offer a limited, high-end watch collection comes just in time for the prestigious 24 Hours of Le Mans in France, set for Sept. 19-20
The collaboration comes on the heels of Goodyear's joining forces with Algarve Pro Racing, a championship team within the European Le Mans series that will showcase the B.R.M Chronographes on its pair of Oreca Gibson racers entered in the 24 Hours.
Essentially Goodyear combined a global licensing partnership with a motorsport agreement to achieve the three-way collaboration, the Akron-based tire maker said.
Magny, France-based B.R.M Chronographes will create two designs of these exclusive watches as well as a desk clock. The watches have a black physical vapor deposition (PVD) stainless steel case, a white dial with black hands and a black technical-strap styled with white holes and double white stitching. The Goodyear logo is on the dial and on the black crown, which features a Goodyear tire.
Another element inspired by motorsport is the glass back that allows view of the mechanism inside. The chronograph includes a black tachometer with white hands, Goodyear said.