Ford Motor Co. plans to cut output of its electric F-150 Lightning pickup by half next year because of "changing market demand," a steep pullback of a high-profile nameplate the automaker spent most of this year working to build in larger numbers.
According to a planning memo obtained by Automotive News, Ford has told suppliers to prepare for average volume of around 1,600 Lightnings a week at its Rouge Electric Vehicle Center in Dearborn, Mich., starting in January. It had planned to assemble an average of 3,200 a week, toward an annual goal of 150,000.
Output of gasoline-powered pickups at plants in Michigan and Missouri is expected to be essentially unchanged, the company said in the memo.
Ford, in a statement Monday, said it "will continue to match production to customer demand."