"Our strategy aims to increase our value creation," Continental CEO Nikolai Setzer said in a statement. "This involves systematically analyzing how we can best position our group sectors for success. Markets and customers, especially in the automotive industry, have evolved extremely dynamically in recent months. Looking ahead, sharply fluctuating regional developments in the markets as well as the software-driven technology transformation will require even greater flexibility and entrepreneurial freedom. Against this backdrop, we are aiming to divide Continental into two independent companies."
Automotive News notes that Continental's Automotive business has been struggling with low profitability in its automotive business for some time, so the company is overhauling the unit. This involves cutting more than 7,000 jobs worldwide and closing some sites.
The supplier, Automotive News said, is under pressure to cut costs while having to invest in new technologies as the industry shifts to software-defined electric vehicles. Continental, it said, is also being squeezed by higher energy and labor costs as well as tough price renegotiations with its clients.
Continental was the fourth-largest tire maker globally in 2023, according to Tire Business data, with sales of around $12.4 billion.