MERIDIAN, Idaho — ASA Automotive Systems Inc. will hold its 22nd user conference, "Converge 2021," from Sept. 19-22 at the Renaissance Orlando at SeaWorld in Orlando, Fla.
The event will showcase ASA's investments into digital tools designed to drive consumers to the dealer operation. This includes artificial intelligence-powered messaging platforms, text-to-pay, scheduling services and connecting the company website directly with point-of-sale to assist with website inquiries.
"With the pandemic accelerating the shift towards a more digital world, the tire and automotive service industry is no exception," said Dave Vogel, General Manager of ASA Automotive Systems. "We have been hearing from our dealers that their customers are now looking for a frictionless experience. Whether it's requesting a quote, scheduling appointments, purchasing, and payments, they want to be able to do everything online. Analyzing our dealer needs and the new customer behavior, we added a suite of modern tools to help dealers deliver up to their customer's expectations."
The conference also will feature dedicated user sessions on GTX for enterprise and mix-mode businesses and payment automation for enterprise dealers.
Customers may register here for the conference.