NORTH RICHLAND HILLS, Texas — The Automotive Service Association (ASA) has shifted its ninth annual MSO (Multi-Shop Operations) Symposium to a virtual event, to be held Nov. 9-13.
The event will be free for attendees, according to Ray Fisher, president and executive director of the ASA.
Fisher said the ASA has been preparing for a virtual event since May as a result of the COVID-19 pandemic.
"The advisory board and past attendees definitively stated that this event is critical to the MSO sector and should not skip a year or postpone," Mr. Fisher said. "ASA leadership took that under advisement and continued plans for the 9th annual event.
"While we will miss the dynamics and networking of the live event, we are excited about this virtual platform as it creates the opportunity to enhance the already great content that our advisory board has been developing."
ASA said the virtual program will be open to the industry and allow attendees who may not normally attend. It is currently finalizing sessions, which will including a look into the future as well as a review of this year.
Mr. Fisher said 2020 has been challenging, but ASA's priority is the safety and health of the industry and the people who serve it.
"We will definitely miss the in-person networking but we were prepared for this and we are confident it is the right decision for the right reasons," Mr. Fisher said.
The event will contain similar sessions as in previous years but will be delivered in single-session installments, five straight days. Each daily session will last 60-90 minutes.
For updated information, go to www.MSOSymposium.com.