RALEIGH, N.C. — Advance Auto Parts Inc. has launched a DieHard-brand battery stocking program, providing the opportunity for repair shops to stock, sell and install DieHard batteries in the U.S., Canada and Puerto Rico.
Advance said participating shops can become a DieHard dealer through the restocking program, which includes customer-specific inventory assortments, on-demand delivery and customized schedule restocking services.
Those in the program may access DieHard's warranty program, DieHard Assurance, which offers consumers free battery replacement and roadside assistance on any DieHard battery installed by a professional repair shop.
Bob Cushing, executive vice president, professional at Advance, said the program is an "opportunity for repair shops to stock the most recognizable and trusted battery in the industry. This program will enable repair shops to serve their customers more quickly while also offering an industry-leading battery product."