Breadcrumb Home Automotive Automotive EVs not far from achieving cost parity To sell electric vehicles, makers have to sell consumers on the cost. That makes achieving cost parity a key component to EV adoption. Automotive VW steps up natural rubber sustainability efforts Volkswagen Group has stepped up its efforts toward "sustainable" rubber and is preparing "more binding" requirements for the responsible sourcing of natural rubber from its tire suppliers. Automotive Brembo unveils 'intelligent' braking system Brembo said its pioneering intelligent braking system integrates artificial intelligence to improve the driving experience. Automotive Bridgestone, Indy Autonomous Challenge push boundaries The company is the exclusive tire supplier for the upcoming Indy Autonomous Challenge. Automotive Nexen Roadian HTX gains OE fitment on Jeep Wagoneer The addition of the Wagoneer is in line with the company's plan to become a global top 10 manufacturer by 2025. Automotive Federated Auto Parts honors first responders at NASCAR race Federated Auto Parts saluted first responders from the greater Richmond, Va., area at the NASCAR Federated Auto Parts 400 Salute to First Responders race. Automotive Southern Tire Mart at Pilot Flying J offering free safety checks Southern Tire Mart at Pilot Flying J is providing free safe and road-ready checks this week during driver appreciation week. Automotive Women in Auto Care awards scholarships, tools The scholarships and tools were awarded to 63 female students pursuing a possible career in the auto care industry. Automotive AAA: Average annual cost of new vehicle nears $10,000 The average cost annual cost of owning a new vehicle has jumped to nearly $10,000, according to the latest data from AAA Inc. Automotive KYB shocks survive the cold treatment KYB Americas Corp. supplied specially designed shock absorbers for a team of drivers who tackled an arctic challenge. Load More SIGN UP FOR NEWSLETTERS Daily Newsmail Breaking Alert Aligning with ADAS Service Zone Most Read stories Data Store Tire Business Webinars and Livestreams EMAIL ADDRESS Please enter a valid email address. Please enter your email address. Please verify captcha. Please select at least one newsletter to subscribe.