EUREKA, Mo. — Telle Tire & Auto Center has expanded to 10 retail stores in Missouri with the recent acquisition of Assured Automotive L.L.C. in Eureka, a southwest St. Louis suburb.
The acquisition — Bridgeton, Mo.-based Telle Tire's fourth in the past 15 months — expands the growing family-owned business' reach to nine stores in the greater St. Louis metropolitan area, plus one in Jefferson City, Mo.
Telle Tire has retained the five employees who worked at the three-bay auto service center in Eureka, a community of about 10,000 roughly 25 miles southwest of downtown St. Louis.
Telle Tire has upgraded both the customer and service areas of the former filling station and plans to expand the facility in the coming year to add two more service bays, according to CEO and President Aaron Telle, in part to facilitate the addition of tires and tire-related services at that location.
Financial terms of the deal were not disclosed. The former owner is Timothy Phillips, who opened the business more than 15 years ago.
Telle Tire's other recent acquisitions were Midtown Tire & Auto in St. Louis and Kwik Kar & Lube in Jefferson City in the fourth quarter of 2018 and Shamel Auto & Tire in Bridgeton, Mo., in January 2018.
The expansion coincides with some other business moves by Telle Tire, including a decision to restrict business hours at its St. Louis-area stores to Monday through Friday in order to provide employees more time with their families, Mr. Telle said. The move was in response to employee feedback to an internal survey.
