TORRANCE, Calif. — Federal Tire North America has a launched a redesigned website that follows the company's patriotic "look and feel."
Urban Geko, a design firm based in Newport Beach, Calif., with experience in education, industrial and consumer goods, designed the website, federaltireusa.com.
"The website follows the Federal Tire's patriotic look and feel and provides critical information to consumers about the company products and where to buy them," Reza Widjaja, managing director of Urban Geko, said.
Mr. Widjaja said the website gives Federal a "fresh new prospective in the tire industry."
The website features basic company, product and contact information, but Federal said that as it continues to build its brand in North America, it will add a dealer locator option.