COMPTON, Calif. — Off-road parts and accessories retailer 4 Wheel Parts (4WP) is adding Rough Country-brand suspension systems to the products sold at its 94 stores throughout the U.S. and Canada and online at 4WP.com.
Tim Watts, category director, suspension systems, for 4WP, said the decision is in response to consumer requests for Rough Country products his company has been fielding for years.
"Rough Country offers excellent bang for the buck and fills a niche that will go over well with our customers," Mr. Watts said, noting that Dyersburg, Tenn.-based Rough Country L.L.C. is considered the industry's largest manufacturer of suspension lift kits for Jeeps and light trucks.
Rough Country is well-known throughout the industry for "affordable," easy-to-install bolt-on lift kits for trucks and Jeeps, 4WP said.
Rough Country CEO Ken Dunn 4WP's "expansive" retail reach and professional installation capabilities combined with his company's products will allow both to provide customers with an "exceptional vehicle modification experience."
4WP is a division of Transamerican Auto Parts, which was acquired by Polaris Industries Inc. in 2016.