NASHVILLE, Tenn. — Bridgestone Americas Tire Operations (BATO) is increasing prices on all Dayton-brand truck and bus radial tires sold in the U.S. by 20 percent, effective March 5.
Bridgestone said the price change is in response to increased business costs and other market dynamics.
This is the second price hike on Dayton-brand truck and bus tires in the past six months. Bridgestone raised prices Sept. 24 on Dayton truck and bus tires sold in the U.S. and Canada by 10 percent.
Dayton is Bridgestone's entry-level associate brand, behind Bridgestone and Firestone. It's advertised as "Tires for Truckers," aimed at the independent operator and small fleet owners.
Members of the Bridgestone Commercial sales team are contacting customers to provide more detailed information about the changes, BATO said.