SAN ANTONIO — Consumers in markets served by Point S Tire & Automotive Service soon will hear the independent dealer cooperative's new marketing catchphrase: No Stress with Point S.
And if all goes as planned, over the next six months the dealers who own and operate the 200-plus locations will get the tools needed to turn the slogan into a reality.
Point S officials launched a proprietary online platform — the All-Trac Platform — during the annual Point S dealer meeting, held Feb. 14-17 at the La Cantera Resort & Spa in San Antonio.
More than 500 dealers, associates and vendors attended the event, which included a general session, preferred vendor presentations, a shareholders' meeting, a vendor show, owners' discussions and a workshop.
The All-Trac Platform, an online store and customer management program, is designed to continue growth in the expanding digital marketplace. The platform will provide online scheduling, reputation management, declined service management and other time-saving resources for tire dealers.
"It's a fully integrated system that starts from the store level and integrates to the point of sale level," said Walter Lybeck, CEO of member-owned Point S.
"It's a connection point between the distributors and customers. … It connects consumers with the shop and ultimately (addresses) retention, bringing them back in for the next service. It's about the full lifecycle of the customer."