NORWELL, Mass. — Boston Red Sox Manager Alex Cora has agreed to become a spokesman for Sullivan Tire & Auto Service, expanding a decades-old relationship between the Major League Baseball team and the dealership
Mr. Cora, who led the Red Sox to a World Series championship in his first season as the team's manager, signed a two-year deal initially that covers television commercials and personal appearances, Sullivan said. During his playing career, he spent three and half seasons with the Red Sox and was a member of the 2007 championship team.
"Alex possesses not only a deep knowledge of the game of baseball, but more importantly, he epitomizes diligence and leadership skills that we can all learn from," Sullivan Tire Vice President Paul Sullivan said.
"These, along with his love of family and passion for his home of Puerto Rico, are respectable qualities that embody the Sullivan spirit. We are honored and excited to be working with Alex."
Other Red Sox players and managers that have partnered with Sullivan Tire in the past include Dustin Pedroia, Jim Rice, Dennis Eckersley and Terry Francona. The dealership has had similar deals with players from the New England Patriots football team and Boston Bruins hockey team.
Founded by Robert J. Sullivan in 1955, Norwell-based Sullivan Tire & Auto Service operates throughout New Englany through 71 retail locations; 15 commercial truck centers; 13 wholesale, three retread, and two LiftWorks facilities; and two distribution centers.