GREENVILLE, S.C. — About a million tradesmen across the U.S. will benefit from a new program launched by Michelin North America Inc.'s BFGoodrich brand in conjunction with associations representing the industry.
As part of the BFGoodrich Tires Tradesmen Support Program, members of several organizations representing tradesmen who work in construction, agriculture, landscaping and other trades that rely heavily on pickup trucks will receive several benefits when purchasing tires.
Tradesmen will receive:
- $100 off a set of four BFGoodrich All-Terrain T/A KO2 tires for association members and $70 off for non-association tradesmen and women;
- Roadside assistance for two years, with towing up to 150 miles;
30-day satisfaction guarantee; and
- Chances to win VIP experiences to races such as the SCORE Baja 1000 and the Mint 400.
This is the first time a tire brand has launched such a program for the estimated 30 million skilled trades jobs in the U.S. The BFGoodrich Tires Tradesmen Support Program is intended to make work easier for tradesmen and women by reducing downtime and costs because of tire and vehicle issues.