REDONDO BEACH, Calif. — Federal Corp. has launched what it's calling a "revolutionary" tire, a hybrid product that is a cross between a mud-terrain tire and a directional, ultra-high-performance tire.
The Xplora MTS was designed for the "urban cowboy," according to company executives who rolled out the new tire during a business meeting and ride-and-drive event held at the Portofino Hotel & Marina in Redondo Beach.
The tire launches in 20-, 22- and 24-inch rim diameters, with 17- and 18-inch versions due out in the fourth quarter. Production began in January and initial orders are due to arrive in late March or early April.
"The Xplora MTS tread design has a brave, out-of-this-world kind of look," said Federal Tire Chairman Jamie Ma, who was one of several company executives on hand for the rollout.
"It reminds most people of some fearless futuristic product from Star Wars or Transformers lore.
"We had private showings at SEMA and received such positive feedback that we decided to bring the prototype MTS to market without any changes," Mr. Ma said.