GRAPEVINE, Texas — Four years after rolling out an E-commerce tire-buying program for consumer tires, Goodyear is launching a similar platform for commercial tires.
The Akron-based tire maker announced the launch of the commercial e-commerce program at its Customer Conference, held Jan. 27-29 at the Gaylord Texan resort in Grapevine.
The program will allow U.S. owner-operators and small fleets to buy Goodyear truck tires online and then schedule installations at participating Goodyear commercial tire dealerships.
Goodyear will roll out the program in three phases this year:
- Q1, the official announcement as well as the opportunity for businesses to enroll as participating dealers;
- Q2, launch of a pilot program; and
- Q3, full availability of the program, accessed exclusively through a portal on Goodyear's commercial truck tire website, goodyeartrucktires.com.
"This is the next step in our evolution of our consumer e-commerce program," said Paul Green, a category manager, who was among a group of Goodyear representatives to discuss the new endeavor.
"We want to leverage all of the relationships we've built to give them an easier, better solution to reduce friction that could be a part of buying tires today," said Dustin Lancy, product manager.
The program works much the same way as its consumer counterpart.
Commercial tire customers — Goodyear is targeting owner-operators with up to 10 vehicles — access the website to research tires, purchase them online via a credit card, and then schedule installation at one of the Goodyear-aligned dealers.