TAMPA, Fla. — Shawn Rasey, Continental A.G.'s director of global business development for earthmover tires, will be the keynote speaker at the 2019 Off-the-Road (OTR) Tire Conference that runs Feb. 20-23 at Saddlebrook Resort & Conference Center near Tampa.
Mr. Rasey's address, titled "A Higher Purpose," will center on why the tasks earthmoving tire professionals do every day are important. His speech is scheduled for Feb. 22 at 10:30 a.m.
A tire industry veteran with over 40 years' experience, Mr. Rasey joined Continental in 2015 to be part of the company's return to the OTR and farm/forestry sectors. Prior to joining Continental, he spent time with BKT Americas, Bridgestone Americas and Yokohama Tire Corp.
This will be Mr. Rasey's third time as the event's keynote speaker.
Mr. Rasey called the TIA OTR Tire Conference the "most professional industry forum for the OTR business anywhere in the world. The networking for dealers, and the opportunity to exchange ideas in a single setting is unrivaled."
The 2019 conference, the 64th annual, features technical and marketing presentations the afternoon of the 20th and during the mornings on the 21st and 22nd, according to TIA.
In addition to the schedule of business presentations, TIA plans to hold a live demonstration on-site of its earthmover tire service training.
Mark Nutsch, a former U.S. Special Forces captain, will the motivational speaker on Friday morning, sharing his true-life story of helping lead what is considered the most successful unconventional warfare campaign in modern history.
The conference attracts leading manufacturers, dealers, retreaders, suppliers and service providers to the OTR tire sales and servicing business in North America.