PHILADELPHIA — Online retailer SimpleTire L.L.C. has hired industry veteran Mike Ferguson, previously with Sears Auto Centers, as vice president of sales.
Mr. Ferguson will lead the SimpleTire business development team, which helps retailers and automotive industry partners grow their share of the consumer tire market, the company said.
Mr. Ferguson spent the last nine years with Sears Auto Centers, most recently as the director of commercial sales and operations. He previously worked for Conrad's Total Car Care, TBC Corp. and Tire America.
In his new role, he will focus on making it easy and fast for partners to expand their tire sales operations, the company said.
"I've been enormously impressed by the way SimpleTire has developed an expertise in serving the online tire consumer. I plan to extend and apply those skills to retail and auto industry partners," Mr. Ferguson said.