TROY, Mich.— Schrader Performance Sensors, an aftermarket tire pressure monitoring system (TPMS) brand is celebrating its 175th anniversary.
The Schrader brand dates back to 1844, when August Schrader started a shop that primarily manufactured rubber valves and fittings. It's been part of Almelo, Netherlands-based Sensata Technologies Inc. since 2014.
The company, which develops TPMS systems for automotive, heavy vehicles and off-road vehicles, eventually became known for the invention of the “Schrader valve,” the same pneumatic tire valve that can be found on most vehicles today. The firm also is known for developing tire gauges and valves for diving helmets used by the U.S. Navy during World War II, according to the company.
In 1984, the Schrader brand pioneered some of the first TPMS systems to hit the market, the company said.
Kelly Boor, general manager of Sensata Technologies, called it an "honor" to celebrate the long history of the brand. Remaining relevant through 175 years of change and innovation is incredible, Ms. Boor said.
"The customer really chooses which brands endure long-term success, so this milestone is really a tribute to our customers who share our passion for selling high-quality products relevant to helping their business thrive.”
Schrader is marking its anniversary just months after Sensata sold its parts valve business that has been responsible for reviving the Schrader brand in the automotive world in the early 1900s. Schrader said it plans to put all of its focus on new and upcoming technology while still providing customers with the same quality "they have come to know and trust."
Ms. Boor said with so much advancement ahead for the transportation industry, the shift in focus aligns Schrader with the goals of Sensata, setting up "the brand for a very bright future.
“We are so proud of where we came from, and we are excited to advance the technological developments that will keep this industry moving forward.”
Schrader said that more than 54 percent of OEM vehicle platforms globally use its direct TPMS technology.