DALLAS — Goodyear is converting its 14 Dallas-area Goodyear Auto Service stores to its Just Tires brand in an effort to reach out to consumers looking for predictability and quick service.
Goodyear is closing the stores this week and plans to reopen them Feb. 18 under the Just Tires banner with staffing of about 10 employees per store, versus six to eight under the GAS format.
Goodyear said it selected Dallas for this trial because it is a "vibrant city with consumers known as first adaptors of new services." The company has no other plans at this time to test the concept elsewhere, a spokesman said.
Fred Thomas, vice president and general manager of retail, told the Dallas News, "We're trying to make things easier for people who aren't familiar with buying tires and for the consumer who needs predictability for how long it's going to take."
Goodyear operates 82 other Just Tires outlets in the U.S., predominantly in a handful of metro areas, including 36 in the Los Angeles area, 21 in the Chicago area and 10 in the Raleigh/Durham, N.C., area
Just Tires locations limit the types of services they provide to tire mounting/balancing; alignments; oil, filter and fluids; brakes; and batteries.
Just Tires will guarantee installation of four new tires in an appointed hour or $100 will be shaved off the price, Mr. Thomas told the Dallas News.