MCHENRY, Ill. — Brake Parts Inc. (BPI) has updated its Raybestos brand website, raybestos.com, to feature the recently announced "Big Brake Thru" product line realignment.
The updated website features a "Product Families" tab that takes visitors to an overview of the new Element3, R-Line and Specialty product families. Separate pages for each line provide more detailed product information, including features and benefits, and show photos that illustrate the distinct packaging designed to help customers manage inventory and select the right brake parts for each job, BPI said.
The online product catalog also has been updated to reflect the new family groupings, including pad and rotor kits for top applications, allowing users to identify the best parts for their brake jobs, BPI said. The catalog contains improved product attributes, such as Filtering options help users find what they need.
"We had our customers in mind when we decided to realign our product offering into three distinct lines with easy-to-understand family packaging, all with no part number changes," said Kristin Grons, BPI marketing manager. "The enhanced Raybestos website lets them access information quickly and presents the three distinct Raybestos product families in a clean, streamlined format that is easy to navigate."