Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • MID YEAR REPORT
    • TIRE MAKERS
    • HUMANITARIAN
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
  • Resources
    • ADVERTISE
    • AWARDS
    • CLASSIFIEDS
    • DIRECTORY
    • SHOP FLOOR
    • Best Places to Work
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
January 14, 2019 01:00 AM

Pirelli P Zero World store opens in Dubai; Melbourne next up

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    DUBAI, United Arab Emirates — Pirelli & C. S.p.A. has opened a P Zero World flagship retail store in Dubai, its first in the Middle East and fourth worldwide, and announced plans for a fifth store, in Melbourne, Australia.

    The new store — operated by local distributor Al Hawai Tyre Co. — joins P Zero World stores in Los Angeles, Munich, Germany, and Monte-Carlo. The P Zero World concept is seen as a "boutique for tires" where customers can find Pirelli's exclusive products alongside services dedicated to the exotic worlds of luxury and sports cars.

    Pirelli said it considers Dubai a "key territory" that links the Middle East with the rest of the world. Dubai is scheduled to host Expo — the world exhibition that will attract 25 million tourists — in 2020 and the UAE is the No. 2 car market among Gulf States countries, trailing only Saudi Arabia.

    UAE also hosts a Formula 1 race annually, at the Yas Marina circuit in Abu Dhabi, where Pirelli hosted a P Zero Experience track day in connection with the opening of the Dubai P Zero World.

    The Dubai P Zero World is housed in a 615,000-sq.-ft. purpose-built structure, with four service bays and employing five technicians, two salespeople and a receptionist. A "track expert" also available to give advice about car set-up and tire management.

    The bays are equipped with laser-guided alignment equipment, automated tire mounting machines and state-of-the-art balancing machines.

    The store's waiting area has life-size Formula 1 simulator in addition to the expected luxury amenities.

    Gaetano Trezza, Pirelli's Head of Trade & Operative Marketing, said: "Pirelli's retail strategy is focused on points of sale activation, in collaboration with partners who are already active on site," Gaetano Trezze, Pirelli's head of trade and operative marketing, said.

    Distributor Al Hawai has worked exclusively with Pirelli for 32 years.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Goodyear to cut jobs, divest Asia-Pacific locations
    2
    Best-One Tire Group marks 75 years in business
    3
    Canada court rules for Michelin in tire trademark case
    4
    Tire Business ranks the Top 75 Tire Makers of 2023
    5
    Key issues of UAW strike on Ford, GM and Stellantis
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • MID YEAR REPORT
      • TIRE MAKERS
      • HUMANITARIAN
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
      • RUBBER NEWS EVENTS
    • Resources
      • ADVERTISE
      • AWARDS
        • Best Places to Work
      • CLASSIFIEDS
      • DIRECTORY
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
    • DIGITAL EDITION