FT. MEYERS, Fla. — Eight Valvoline Instant Oil Change (VIOC) service centers in southern Florida will be matching every donation made in their stores through Jan. 10 to benefit Barbara's Friends for Golisano Children's Hospital Cancer Fund.
Henley Enterprises Inc., which operates 190 VIOC service centers in 11 states, including the eight Florida stores, will donate 50 cents for every $1 donated, up to $10,000.
Barbara's Friends was established in 1995 to provide treatment and resources for children battling cancer.
The stores will encourage customers to purchase paper pinups with every oil change in denominations of $1 or $5. The pinups will be displayed on windows and walls in the stores. With each $1 or $5 donation, customers will receive a $5 or $10 coupon for their next oil change.
The campaign, which launched Dec. 29, runs through Jan.10. On Jan. 11, local radio personalities Amy Lynn and Mike Tyler of Cat Country 107.1FM will host The Helping Kids with Cancer Radiothon for 12 hours to raise funds for Barbara's Friends.
"We are excited to build this new relationship with Golisano Children's Hospital," Cindy Hudson, marketing and sales manager for Henley Enterprises, said.
"Children are so brave and it's humbling to see them fight these battles. Being able to help children by giving to this cancer fund is an honor for all of us."