LEESBURG, Va. — The National Institute for Automotive Service Excellence (ASE) has promoted Mike Coley, senior vice president, to president of the ASE Education Foundation.
Mr. Coley, a 20-year ASE veteran, is filling a position being vacated by Trish Serratore, who's transitioning to part-time status and will become senior vice president of communication at the ASE.
“These changes play to the strengths of our staff. Mike brings a wealth of knowledge and operational experience to the Foundation position,” ASE President and CEO Tim Zilke said.
Mr. Coley has served the ASE in held several capacities over the past two decades, including overseeing the ASE Test Development department. He has both engineering and MBA degrees and taught automotive service technology part-time at a local community college.
A 30-year veteran of ASE, Ms. Serratore will be responsible for company communications, including promoting awareness about ASE and its value and purpose through industry, consumer and governmental interface.
“We are glad to have Trish back on the ASE side,” Mr. Zilke said. “Her long-time experience in the industry and most recently with the Foundation are key to our future initiatives.”
ASE made three other personnel changes as well:
- Allison Guth, vice president – finance, will now also oversee ASE information technology functions;
- John Tisdale was named assistant vice president, Special Testing Programs; and
- Dave Milne was named assistant vice president, Traditional Testing Programs.
The ASE is a non-profit tasked with helping improve the quality of automotive service and repair through the voluntary testing and certification of automotive technicians and parts specialists.
The ASE Education Foundation — formerly NATEF — is tasked with evaluating entry-level technician training programs against standards developed by the automotive industry and recommending qualifying programs for certification (accreditation) by ASE. The accreditation process has resulted in accredited automotive training programs in all 50 states at the secondary and post-secondary levels.