ARLINGTON, Texas — The Cotton Bowl Athletic Association and Goodyear have extended Goodyear's title sponsorship of the Cotton Bowl Classic football bowl game played annually at AT&T Stadium in Arlington, Texas.
Goodyear has been the game's title sponsor since 2015. The parties termed the extension a "multiyear agreement" but declined to specify how many years or the value of the contract.
The Goodyear Cotton Bowl Classic is a member of the "New Year's Six," the top bowl games included in the College Football Playoff Semifinal rotation, Goodyear said. It hosted the semifinal game featuring Clemson University versus the University of Notre Dame on Dec. 29 and will host semifinal games in 2021 and 2024.
In addition to the Cotton Bowl sponsorship, Goodyear said it will continue its collaboration with ESPN, the exclusive media rights holder of the Goodyear Cotton Bowl Classic and the College Football Playoff.
As part of this collaboration, Goodyear will provide aerial coverage for selected ESPN-broadcast college football games. ESPN also will highlight Goodyear's position in the sport with multimedia support across its various platforms, and Goodyear will remain an official sponsor of the College Football Playoff.
"Goodyear has a storied history with college football and with ESPN," said Rita Ferro, president, Walt Disney Co. advertising sales. ESPN is a Disney company.