FINDLAY, Ohio — The Chicago Athenaeum Museum of Architecture and Design has singled out Cooper Tire & Rubber Co. with "Good Design" awards, which recognize "cutting-edge" industrial, product and graphic designs.
Cooper was recognized for its Discoverer AT3 line and Discoverer True North winter tire range, which Cooper said were selected from more than 900 entries from nearly 50 countries.
The Chicago Museum presents its Good Design awards annually in cooperation with the European Centre for Architecture, Art, Design and Urban Studies for their design excellence.
The AT3 line of tires includes three all-season, all-terrain tires for SUVs and pickup trucks and the Discoverer True North, a tire designed to provide strong grip and handling in winter weather.
Cooper called the award one of the world's "most prestigious and longest-standing design award programs recognizing the most innovative and cutting-edge industrial, product and graphic designs produced around the world." The award is based on innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency and sensitivity to the environment.
Scott Jamieson, Cooper's director of product management, said the tires "were developed utilizing insights from consumers — resulting in tires that truly stand up to drivers' expectations.
"... Earning Good Design award recognition provides further third-party validation of Cooper's commitment to offering innovative products that perform."
The Discoverer AT3 lineup includes the AT34S, AT3LT and AT3XLT.