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December 19, 2018 01:00 AM

Porsche Club of America renews partnership with Pirelli through 2021

Tire Business Staff
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    ROME, Ga. — Porsche Club of America Inc. (PCA) has renewed its relationship with Pirelli Tire North America for three more years, an agreement that commits Pirelli to sponsor and/or supply six national programs PCA organizes annually for its members.

    With more than 130,000 members in 145 regions throughout North America, the PCA is considered the largest Porsche owners club in the world.

    Pirelli has been allied with the PCA since 2014 when it agreed to supply the club's various club racing championships and expanded the relationship in 2015 for three additional years.

    Financial terms of the contract were not disclosed.

    As part of the enhanced agreement, Pirelli will sponsor six national programs: PCA Club Racing; PCA High Performance Driver Education; PCA Autocross; Porsche Parade; and PCA Treffen driving tours; and the "Werks Reunion" at Amelia Island.

    These events are designed to bring together the wider Porsche-driving community for days of fun, competition and education, Pirelli said.

    Porsche Club of America photo

    Pirelli will supply the spec tire of the PCA Club Racing National Championships for GTC3 through 7 (class 7 being a new addition) and the PCA Clubsport Series. As well as providing tires, Pirelli personnel also will provide trackside support and advice to members about how to get the most out of their tires.

    Porsche Club of America Executive Director Vu Nguyen called Pirelli an "exemplary corporate partner."

    Orazio Mastracchio, Pirelli's NAFTA customer racing manager, said the partnership with PCA reflects the close relationship between Pirelli and Porsche as a whole.

    The association underlines Pirelli's commitment to its "perfect fit" strategy — i.e., developing tires specifically for particular Porsche models, which means Pirelli is original equipment for a variety of Porsche models from the iconic 911 to the latest Macan.

    Pirelli also pointed out that its Collezione range of vintage tires, which combines period looks with modern technology, equips more than 30 classic Porsches as well, from the earliest 356 model cars all the way to the Boxster from the 1990s.

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