NORTH RICHLAND HILLS, Texas — The Automotive Service Association (ASA) has named Ray Fisher, current executive director of ASA's Michigan affiliate, to head the national organization as its executive director/president, beginning Jan. 2.
Mr. Fisher succeeds Dan Risley, who left to pursue an opportunity in his home state of Illinois in July. Beth Risch has served as ASA's interim chief operating officer while ASA's board of directors conducted an executive search.
"We are at a critical time in our industry where involvement plays an important role. Education and training are no longer an elective, but (are) required," Mr. Fisher said.
"Trade schools were forgotten, technology can be overwhelming and we have an aging workforce that is faced with some difficult decisions. ASA can help lead the industry in addressing those challenges."